The Secret Recipe to Show Extreme Value to Your New Buyer: The CFO

Every opportunity in your pipe will eventually cross the CFO’s desk. 

Are you prepared to talk about the quantifiable ROI-case of your product? How about how quickly they can expect that return, and why they shouldn’t just “wait until Q1 next year”? 

In this webinar, we were joined by Randy DeHaan, Regional VP at Chorus, and Jon-David Hague, Sr. VP Sales, Marketing, and Customer Success at Cerego, to learn the new skills required to engage around empathy and tips & tricks to have the difficult financial conversations that are now necessary to move your deals forward. 

The Secret Recipe to Show Extreme Value to Your New Buyer: The CFO


Your contact information, including email, may be shared with the sponsors of this event for the purpose of following up on your interests.

What You'll Learn

  • What CFOs really care about in today’s environment
  • How to reposition your value-prop to “CFO-proof” your deals
  • Tips & tricks to increase your impact with intentional, value-driven meetings
  • How to use extreme preparation to “earn the right” to engage with your buyers

Meet The Speakers

Scott Barker

Head of Partnerships

Sales Hacker

Jon-David Hague

Sr. VP Sales, Marketing and Customer Success


Randy DeHaan

Regional VP


Webinar Sponsor

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