Do your sales reps ever switch roles with marketing? – Sales Hacker

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Do your sales reps ever switch roles with marketing?

I don't mean writing a case study instead of cold emails.

I mean: do you ever have your biz dev team give a list of leads to marketing for retargeting instead of solely relying on a list of MQLs?

For example: scrape a list of targeted leads from LinkedIn Sales Navigator, set up your sequence and give the list to marketing to set up a Facebook Custom Audiences campaign.

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